3 Non-Boring Intro Grabbers: HOW TO TELL SOMEONE WHAT YOUR BIZ IS ABOUT:
The goal here is to get engagement, have the person you are talking with understand what you do, want to know more or NOT, self select that they could be your perfect client or NOT, plant a seed so if they know someone or come across someone YOU come to mind.
3 Non-Boring “INTRO GRABBERS”: What to say when someone asks you “what do you do”?
- Use “help” in your description. “I help women biz owners get out of being stuck so they can make feel more confident, make more money and have more time so they can actually hit the next level of success in the life & biz”. OR “I help women design their lifestyle first and then build a biz around it. We live in a world today where there is no reason why a woman isn’t making as much money as she wants and having all the free time she desires so she can spend it”.
- Use the “perfect client” description. “You know, Sally, I think the easiest way to tell you what I do is to tell you who my perfect client is (describe her briefly with 2-3 bullet points).
- Use the “let me ask you a question” response. “Sally, let me ask you, do you know anyone who (insert big problem and perfect client descriptors)”?
You want to engage.
You want to say what you “DO” differently than the other people in the room.
You want to not have her blank out with boredom.
You want to plant a seed so her brain is scanning, is this for me or for someone I know.
I am Susie Smith and I am a financial broker and I make sure people have enough money for retirement.
Who do you know who is up at night thinking, “Oh my God, maybe I should start smoking, I am so healthy, I wonder if I am going to outlive my money.” This will get a chuckle and is engaging and opens up a conversation.
Now Compare this:
I am Mary Bicknell and I am a biz coach.
“I help biz women make sh*t tons of money in less time”.
Yes, I have said that before. Sometimes I like to push the envelope and see who responds….why?